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This was crucial, as Apple at the time had not developed its own server hardware, let alone an operating system that could run WebObjects. Java was, and still is, the dominant language in this area.'ДЄs Java was included on many different platforms, it allowed WebObjects applications to be run on the server hardware favored by big business: Sun and Microsoft Windows-based systems. 'Apple felt that WebObjects would have a better chance of success in this area if it was based on a mainstream language. 'The Web application server market was taking off and the enterprise systems were dominated by Java based systems,' says Hill. Under Amelio's reign, Apple invested a great deal in the development of WebObjects, not least of which included a transition from the little-known Objective-C programming language to Java - a move inspired as much by marketing as anything else, according to Chuck Hill. I still can't figure out why it isn't getting more attention from the press'. 'It's going to factor importantly into the future. 'WebObjects looked to be clearly one of the jewels of the NeXT software,' Amelio wrote in his 1998 autobiography, On The Firing Line.

#Apple xsan ebay mac os

Apple's CEO Gil Amelio wanted the company primarily for its OPENSTEP operating system (which would later become Mac OS X), but also for the WebObjects. Just as WebObjects was proving itself as a runaway success, in December 1996 Apple announced it was acquiring NeXT (along with Steve Jobs) for $425m. Two months after release, WebObjects 1.0 had garnered more than $2.5 million in sales, with a list of clients that read like a 'who's who' of the world's leading corporations: Disney, Chrysler, Nike, Motorola, Reebok, and many more. Swallowing his pride proved to be well worth the effort.

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As part of his promotional efforts for the software, Steve Jobs even appeared on stage at a Microsoft Developers Conference alongside Bill Gates, professing his undying regard for Windows and Microsoft's embrace of the Internet! Just at the point when large corporations scrambled to get their businesses online for the first time, WebObjects provided the tools and technologies to create online stores in a fraction of the time possible with competing technologies.Дell Computer used WebObjects to pioneer the online retailing of PCs automobile manufacturers such as Nissan and Ford used it to create online catalogues of their products and, since 1997, the BBC has continued to use WebObjects as the technology behind its online news site.ДЄs NeXT had long since abandoned its own hardware platform, most WebObjects applications were developed on Windows-based systems. Jobs spoke of little else but WebObjects.

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Born out of NeXT, the struggling enterprise software company which Steve Jobs established after leaving Apple in 1985, WebObjects was destined to become the saviour of the business - indeed Mr. have strengthened that focus and we are not likely to see a major shift back to the enterprise market.'Д«ack in 1996 the perspective was very different. 'I think his successes with the iMac, iPod, etc. 'I've always seen Steve Jobs as being more focused on the consumer side of the business,' says Chuck Hill, co-author of Practical WebObjects. As a consequence, WebObjects no longer receives the love and attention its advocates believe it deserves. It would seem that, just like the character Woody in Toy Story, WebObjects has long since been replaced in Steve Jobs' affections by a new toy: namely, the iPod.

That so few Mac users are aware of the gift under their very noses has long been a source of frustration for WebObjects' small, yet fiercely loyal, band of supporters who complain of the absence of any marketing from Apple.

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Once priced at up to US$50,000, the software for building and deploying Web applications is now, remarkably, given away free as part of Mac OS X's Xcode developer tools. Despite its reputation as Cupertino's best kept secret, WebObjects has played an influential role in the history of the Web a position it continues to fulfill today as the technology driving the market-leading iTunes Music Store. With little fanfare, one of Apple's most pioneering technologies celebrates its tenth birthday Tuesday, March 28th.

TMO Reports - Happy Birthday: WebObjects at 10Д«y Graham Stewart, 4:30 PM EST, March 28th, 2006